Project "Aurora"

Ice Cream is delicious and it's simply fun!
An anticipation for surprises and pleasures of new flavors, as well as a burning desire to cool off on a hot day,
became the basis of the brand strategy for Project "Aurora".

While focusing on something unique and trying to come up with a recognizable figure, we have created a memorable image for the project. On the one hand we emphasized a pleasant surprise, and on the other - the enthusiasm of summer and cold.

While focusing on something unique and trying to come up with a recognizable figure, we have created a memorable image for the project. On the one hand we emphasized a pleasant surprise, and on the other - the enthusiasm of summer and the cold.

As a basis we took the main features of an ice cream :
the famous waffle cups and, obviously - the spiral ice cream part. But we decided not to stop and tried to answer the question: what makes eating ice cream so special?

We present several logo trade marks for your to choose from.
Aurora's face is presented in three versions, but you can also use an abstract version.

While developing this package, we did not forget about internet platforms. The package features a responsive website made entirely in the style of the brand.

While developing this package, we did not forget about internet platforms. The package features a responsive website made entirely in the style of the brand.

We designed 3 versions of business cards for the project. Design is customizable to your needs and comes as a great extension of the entire brand.

But that's not all: we have included 3 animation videos for promotion and advertisement needs.
You get to customize your own texts and choose a voice for them.

3 Logo variants

3 Animation Videos

Responsive Website

3 Business Card variants